Official Guides

Maintained by	Lachlan Cowie
Category	Documentation
Last Modified	December 2025
Status	Active

Calibre9 Official Guides

From FAQ-Off, the Calibre9 knowledge base

About This Guide

This guide and its linked documents contain the full array of all tools, processes and documentation for Calibre9.

If you discover any errors, out-of-date information, or would like extra information added, please leave a comment on the source document or send a message on Slack to Lachlan Cowie.

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Our Processes Our Tools Our Values Office Info

Our Processes

Documentation, guides, examples and points of contact for all currently used processes at Calibre9.

Analytics

Analytics Setup

Basic Research

Keyword Research
Tech Audit
Market Analysis

Advanced Research

Keyword Cannibalisation Audit
UX Audit
Content Gap Analysis
Content Performance Review
Competitor Analysis
Internal Linking Audit
Seasonal SEO

Fixes

Tech Fixes
On-Page (Metadata) Fixes
LSI
Backlinks
Website Migration

Content

Authoritative Content Strategy (ACS)
Content Writing

Client Management

Client Calls
Client Reporting
Client Retention

Google Shopping

Merchant Audit
Account Fixes
Product Mapping

Our Tools

Documentation, guides, examples and points of contact for all currently used tools at Calibre9.

Workflow Management

Slack
1Password
Asana
Google Drive
Hubspot

SEO Tools

Agency Analytics
Screaming Frog
Ahrefs
Semrush
Google Search Console
Google Analytics 4
Google Merchant Center
Google Tag Manager
Bing Webmaster Tools
Microsoft Clarity

Internal Tools

Optimizely
Keyword Cannibalisation Tool
Product Information Mapping Tool
Striking Distance Keywords Tool

Dev Team Tools

Jira
Figma
BigQuery
Github

The Calibre9 Values

At Calibre9, we have nine core values (because we're cute like that). These values are the most important part of working at Calibre9. They reflect and embody our team, our process and how we treat those around us.

Integrity

Have trust and respect for yourself, your peers and the business
Do the right thing, even when no one is watching
Do what you say you're going to do
Do what is right for the client

Inclusiveness

Respect other people's culture, beliefs, sexual orientation and ethnic background
Don't be a dickhead

Transparency

Have transparency in communication with peers and clients
Be willing to share information with clients and peers, even for no financial gain

Quality

Have a high attention to detail
Produce work that you are proud of

Continuous Learning

Have a learning plan
Be inquisitive and approach the world with an open mind
Dedicate time to personal and professional improvement
Share valuable information and insights with the group

Accountability

Be solutions focused
Own up when you've made a mistake, and help make it right

Innovation

Always be looking for ways to improve the product and process
Take inspiration from everywhere

Trust

Trust yourself
Trust the business and process
Trust your friends and colleagues

Fun

Enjoy what you do and who you do it with
Celebrate the big wins together

Office Information

Select office:

Melbourne Office (Australia)

Location

1 Oxford St, Collingwood

Use the entrance next to the carport on Oxford St. The Mason St entrance is used exclusively by Bellroy.

You will need a 6-digit door code to get in. Knock loudly if you haven't been provided one.

Hours

Office Hours: 7:30 AM - 6 PM
Working Hours: 7h 45m per day
Lunch: 45 minutes mandatory
Common schedules: 7:30am-4pm or 8:30am-5pm

For after-hours access, contact Josh (0423 650 675) to deactivate alarms.

Toilets & Showers

Main toilet: Back-right corner (next to kitchen)
Second toilet + showers: Corridor next to garage (need passcode to return)

Please clean up after yourself. Contact Grant Ferguson for any issues.

Office Food

Weekly groceries include:

Coffee, Tea, Sugar
Milk: Full Cream, Soy, Oat, Almond (on request)
Fruit, Biscuits

Contact Grant Ferguson to add items to the weekly shopping.

Bringing Food

Fridge: Store food, cleared periodically - don't leave over weekend
Equipment: Microwave, toasted sandwich press
Dishes: Cups, mugs, plates, cutlery available - clean or stack in dishwasher

Nearby Food (Smith St)

Toro (Japanese)
Huffs Bagelry (Bagels)
Papirica (Japanese)
Bowl Bowl Sichuan (Chinese)
Pubcha (Korean)
QQQ St. Kitchen (Japanese)
Nourish (Health food)
McDonald's (Slop)

Locking Up the Office

End of Day Checklist:

All blinds shut
Coffee machine off
Dishwasher on (if needed)
Lights off: bathroom, small office, meeting room, main

Friday Cleaning:

Tidy and wipe your desk
Wipe kitchen bench and tables
Water the plants

Padonan, Bali Office (C9B)

Location

Jl. Raya Padonan No.108x, Tibubeneng, Kec. Kuta Utara, Kabupaten Badung, Bali

You will need a key to get in.

Office Phone: +62 822-6635-7638

For key arrangements, contact Luna (+6289-989-097-61 on WhatsApp)

Hours

Office Hours: ~9 AM - 5/6 PM WITA
Working Hours: 7h 45m per day
Lunch: 30 minutes - 1 hour

If you have a key, you can enter earlier or leave later.

Toilets & Facilities

Upstairs toilet: Main toilet - please use this
Downstairs toilet: Hands and rinsing cups/dishes only (dispose of food first to avoid clogging)

For water/toilet issues, use Raya Sports restroom (gym behind office). Be respectful - they kindly let us use it.

Office Food

Usually in stock:

Ultra Milk, Oatside
Energy bars, UC 100 (vitamin C)
Client brand samples (Santai Seltzer, Kura Kura, etc.)
Condiments: ketchup, sambal, bon cabe, instant coffee

Small quantities may belong to others - ask first. RCG team (Gizel) handles groceries. Contact Luna for requests.

Bringing Food

Equipment: Microwave, small coffee maker
Cleaning: Freelance staff comes weekly, but wash your own dishes
Perishables: Clean out leftovers (nasi/mie, lauk, buah)
Bins: Dispose of food remnants in big bins outside in parking lot

Nearby Food

People often order together via Grab/Gojek. Provide clear address so drivers don't end up at the vet next door!

GRYA Coffee (Western, coffee, Indonesian)
Good Old Days (Sandwiches, fried rice, juices)
Treasure Home Cafe (Coffee, pastry, burgers)
Warungs: Tempong and nasi campur nearby - ask Alferyan or Wahyu

Locking Up the Office

If staying late, ensure you have the key.

Turn Off:

All air conditioners
All lights (upstairs and downstairs)
Fridge stays on!

Lock All Doors:

Downstairs sliding door
Downstairs swing door
Upstairs sliding door

Australian Team Visiting Bali - Bali Belly Warning

It's very easy to get sick due to unfamiliar bacteria. This can happen even at restaurants. Consider taking prebiotics before travel (consult your health provider).

Be Cautious Of:

Uncooked food (salads, smoothies) - even when cleaned
Iced drinks at smaller eateries (may use tap water)

Might Help:

Brush teeth with bottled/cooked water
Drink lots of water

Over the Counter: Pharmacists sometimes recommend Norit (activated charcoal) as first aid and preventative. Available at most pharmacies. Read more on Reddit. (Not medical advice - consult health providers)

Categories: Documentation