merchant-center-optimisation

Stand out in Google shopping results to drive more qualified traffic and revenue to your website

Are your products getting the visibility they deserve? Optimising your Google Merchant Center is essential for any eCommerce brand aiming to succeed in today’s competitive digital landscape. At Calibre9, we specialise in fine-tuning your Merchant Center feeds and users' shopping experience to give your brand the edge it needs. With our expertise, we’ll help you stand out in popular product grids, drive qualified traffic and boost sales. Let Calibre9 bring your products the visibility they deserve!

What is Google Merchant Center Optimisation?

Google Merchant Center acts as a bridge between your eCommerce store and Google Shopping. It allows you to upload product data to Google, enabling your products to appear across Google Shopping, Search, and other Google surfaces. While setting up a product feed is the first step, true success comes from optimising Merchant Center to ensure your feed, account settings, policies, programs, and more meet Google’s best practice guidelines to give yourself a competitive advantage over competitors in terms of relevance, accuracy and visibility of offerings.

Increased Visibility

Optimising your product feed and account programs/add-ons enhances your chances of ranking well in Google Shopping and attracting a higher volume of potential customers.

Higher Click-Through Rates

Accurate, engaging product information like store ratings, product ratings and the top quality store badge can help your listings outperform the competition, driving higher click-through rates and customer engagement.

Improved ROI

Targeting the right shoppers with optimised product information means more revenue generated from qualified traffic.

Stronger Brand Credibility

A well-optimised account and exceptional Store Quality settings reinforce your brand’s reliability, helping shoppers feel confident in their purchase decisions.

Drive Sales with Calibre9’s Merchant Center Expertise

Calibre9 brings extensive experience in eCommerce and feed optimisation to every project. We’ll strategically manage your Google Merchant Center account and product feeds to ensure data accuracy, policy compliance, and relevancy—key factors in promoting your product and brand/store visibility on Google.

Our optimisation process is rooted in understanding your brand’s goals and target audience so that every product can reach and convert the right customers. We don’t just optimise your organic merchant listings; we make it work harder for your business.

A typical Google Merchant Center campaign will include:

• Keyword and Shopping Grid Research
• Comprehensive GMC Audit
• Account & Product Feed Troubleshooting
• Product Feed Mapping/Optimisation & Management
• Product Page Fields Optimisation
• Add-on Merchant Programs Management
• Organic Shopping Analytics & Reporting

Calibre9 – SEO you can trust

Success in eCommerce depends on ensuring your store and products stand out and connect with the right audience. Calibre9’s Google Merchant Center Optimisation service combines expertise, industry know-how, and a commitment to helping brands maximise their visibility and conversion potential.

Let’s help your eCommerce store stand out with merchant listings that go beyond just meeting Google’s standards—it’s designed to get your products noticed. Ready to boost your Google Shopping results? Get in touch with us today!

We value the working relationships we have with our clients above all else.

We have extensive experience and innovative strategies, but the bottom line is: we deliver.

Everything we do is founded on data and we work relentlessly to get the best ROI possible.

Every decision we make is guided by data, and we’re dedicated to getting you the best ROI possible. Let’s grow together!