IT For Business - Topical Authority Strategy

IT For Business – Topical Authority Content Map and Site Structure Optimisation Plan

Target Topic: Managed IT Services

Our goal is to create content that will build authority for the site, we will do this by creating a pillar page for our targeted topic and adjust site structure around this page accordingly. We will then build out subtopic/child pages that will funnel the authority up through the pillar page to the home page.

We have analysed competitors, used Google and SEO tools to build a list of potential topics and content that should be built.

Firstly, the pillar page.

We will provide a list of guidelines for the copywriters to ensure their content is optimal for authoritative content.

The Managed IT Services Pillar page needs to be built out with content focused on addressing these commonly asked questions:

• What is included in managed IT services?
• What is meant by managed IT services?
• What does an IT managed service provider do?
• What are examples of managed services?
• Why do I need managed services?
• What is managed IT infrastructure?
• What is an IT service company?
• What does a managed services manager do?
• What is a managed IT service company?
• What managed services include?

We are ultimately looking for our pillar page to appear like this in Google:

The page will be structured and content will be written in a way that will help build authority from Google’s perspective.

Secondly, the subtopic/ child pages

We will take two existing articles, optimise and redirect them, so they connect to the pillar page.

https://www.itforbusiness.com.au/does-my-small-business-need-a-managed-service-provider/

We will then build out these more specific pages

• Managed IT Services for Big Businesses
• Managed IT Services for Small Businesses

Additional page topics that can be built out

• Careers in Managed IT Services
• Should a New Business use Managed IT Services
• Common Issues that Managed IT Services Can Help With

Any more pages can be built out without restraint, as long as they follow the structure laid out.

Thirdly, adjusting URL and site structure

Fourthly, When the content has been created and is about to go live, we will do an audit of it. We will create anchor texts to the pillar page and ensure the content is correctly optimised.

Lastly, the content will go live and as more content is added, the site will build more authority and trust with Google.