GMC Ads Team Pre-Onboarding Form (draft)
GMC Ads Team Pre-Onboarding Form
We're excited about the opportunity to collaborate with you in optimising our shared client’s presence in the Google Merchant landscape.
This form helps us gather key details about your team, current Ads setup, and workflow. It also allows us to align our Organic Shopping strategy with your Paid Shopping efforts, ensuring both campaigns complement each other while identifying any potential overlaps or conflicts.
Completing this form is a crucial step in the client’s Google Merchant Center campaign onboarding and should only take a few minutes.
CLIENT & BUSINESS INFORMATION
Client’s Business Name:
Your Business Name:
Contact Person:
Who is the person of contact when speaking with matters in regard to our shared client?
GOOGLE ADS
What types of Google ads are you currently running for the client?
(select all that apply)
- Product Shopping Ads
- Local Inventory Ads
- Performance Max Ads
- Search Ads
- Display Ads
- Video Ads
- Local Search Ads
- Discovery Ads / Demand Gen Ads
- Dyanmic Remarketing Ads
- Other: ________________
FEED & DATA MANAGEMENT
What platform or tool do you use to manage and optimise the Google Merchant Center product feed?
- Shopify Google app default (Content API)
- DataFeedWatch
- Intelligent Reach
- Feedonomics
- Manual uploads
- Google Sheets uploads
- File uploads
- Other
Who is responsible for updating the product feed?
How often are changes made to the feed?
Are you currently making optimisations to feed attributes?
- Product Titles
- Descriptions
- GTINs / MPNs
- Google Product Categories
- Additional Attributes
- Images
- None
- Other:
Do you use supplemental feeds or custom labels in your campaigns? If so, what do they include?
OVERLAP IN MERCHANT CENTER STRATEGY
Are you making any modifications to re feed specifically for Paid Shopping (e.g. title restructuring, keyword insertion, bid-optimised product segmentation, etc.)?
Are there any custom rules applied in GMC that could impact organic listings?
Are there other optimisations you work on within GMC?
ZOMBIE CAMPAIGNS
Are you currently running Zombie campaigns
PERFORMANCE TRACKING & REPORTING
What KPIs are you tracking for Paid Shopping campaigns, and how do you measure success?
Do you have visibility into Organic Shopping performance, and do you track it separately?
Do you primarily evaluate performance within Google Ads or Google Analytics (GA4)?
What attribution models do you use to evaluate paid performance and include in your reporting?
- Data-driven attribution
- Last-click attribution
- First-click attribution
- Position-based attribution
- Linear attribution
- Time-decay attribution
Do you track assisted conversions?
Would you be open to a shared dashboard or reporting structure to track changes in both Paid and Organic Shopping together?
Do you use any price catching apps on the client’s Shopify
COLLABORATION & PROCESS ALIGNMENT
How can we best coordinate product feed updates to avoid conflicts in optimisation efforts?
Do you have any concerns about organic optimisations affecting paid ad performance?
What’s the best way to communicate to ensure alignment and avoid duplication of efforts?
- Slack channel
- Scheduled meetings
Would you be open to reporting structures where we can share organic insights that might inform paid strategy (or vice versa)?