Tracking Set-up (Documentation)

Purpose: The purpose of this task is to set up user tracking of a client’s website and SEO performance. This should be done as early as possible during a campaign, so that we can demonstrate SEO gains and improvements from our process to the client. We usually set up: Google Search Console (tracks Google SERP performance) Google Analytics (tracks website performance) Google Tag Manager (if contact form or click to call/email tracking is needed) Microsoft Clarity (tracks UX performance) Documentation: https://docs.google.com/document/d/1iHYb4WpLsQOrO9zPL4ada5PJjLjVkQTI3L4iGGypL0g Experts: - Lachlan Cowie - Chris Pride - Chilmi Furoidah