Content Writing (Documentation)

Purpose: You cannot rank for any topic or intent that you do not have a page for. Whilst this may seem obvious, it means that careful examination of user search intent combined with content creation is one of the most effective SEO tactics. Content is more time-consuming to create and implement than many of the other processes that we perform, so the strategy and budget of the client should be considered carefully.   It is also worth knowing (particularly for blog content) that the keywords and internal linking on a page can contribute to the domain’s overall topical authority (and boost the ranking of target pages) even if the page itself is not receiving a high amount of traffic/engagement. Templates: Content Brief Template - https://docs.google.com/document/d/17axPygEgw-lMMDdKOle8HlBldYms7QL8c66mJ4zSAd8 Content Tracker - https://docs.google.com/spreadsheets/d/1sJCwWy6qqf-Fr94AF-4fSWassrZZnAi-bn2okh2t7EA Client Input Template (For Clients) - https://docs.google.com/document/d/1zyRgkqMhHI8bj_Wzd54OBKeMXmGY_S-oqxKMlAYBxsU Content Template - https://docs.google.com/document/d/1dYmxKo1JCwCUpmJ24n-qWvsbk5rf4kqMHVKuKnSFcwc Documentation: Content Task Time + Price - https://docs.google.com/spreadsheets/d/1L1b1j8OHYsPbSX-N7xJTRIX-WtbgEKVUY19ZwtoBL6I Recurring Content 2025 - https://docs.google.com/spreadsheets/d/1gvfoncW8ovEPMC4gfpk8MLqkzx64vyXaYdwzcg2HuZk Tips for Writing First-Person Authoritative Blogs - https://docs.google.com/document/d/1Mz7bvXJ6opXdBB-aqGNpkMtY6NrQMW0illxT1znWWyc Experts: Sangeeta Ayyalasomayajula Dom Macinnes