Authoritative Content Strategy (ACS) (Documentation)

Purpose: An ACS is the process of coordinating multiple pieces of content into a topical cluster that aims to demonstrate authority, experience, trustworthiness and expertise for a particular topic. A cluster constructed in this way can boost the performance of an entire domain, even if the individual pages do not receive much traffic.    Authoritative Content Strategies are usually built around a large pillar page that broadly addresses the topic as a whole, and a series of branching sub-topic pages that answer specific intents/questions/needs around that topic. The pages are then carefully interlinked with each other and the rest of the site to boost the topical authority of the domain as a whole. Template: https://docs.google.com/spreadsheets/d/1JPeazAZbgec5Jz1dw0uUP4mecJSMbtmdzezmem0QAYE Documentation: Authoritative Content Strategy Process - https://docs.google.com/document/d/1-b-vhOrXC-85GSZnYS43ouztd1rSmO-HuirfT1O4vz0 DYNAMIC (What To Do) – Authoritative Content Strategy - https://docs.google.com/document/d/1yrk9BfmeTt3GvV-axhRRC738AUQv7KQzjFMhZftNeMw Experts: - Sangeeta Ayyalasomayajula - Dom Macinnes - Merrick Allen