Guide to Writing FAQs

FAQ Page Writing Guide—

Here are some guidelines on how to write and structure a FAQ page:

• Start by identifying the common questions that people have about your product, service, or topic. These can be gathered from customer support inquiries, social media, or other sources.

• Organise the questions into logical categories or sections to make it easy for users to find the information they are looking for.

• Keep the questions concise and to the point. Avoid using technical jargon or complex language that may be difficult for users to understand.

• Try to avoid using marketing copy or use the FAQ page as a way to generate conversion; this can lower the quality of the page and the accuracy of the answers.

• Use headings and subheadings to organise the content and make it easy for users to find the information they are looking for. Frequently, drop-down headings are used.

• Keep the page updated with new questions and answers as needed. This will help ensure that the information on the page is accurate and relevant.

• Consider adding a search function to the FAQ page to make it easier for users to find the information they need.

***FAQ Schemas no longer used by Google as of August 2023 (exceptions for government websites)***