GMC Specialist Screening Test

GMC Specialist Screening Test

INTRODUCTION

This assessment is designed to get a sense of your skills across a few key areas: Technical SEO, Google Merchant Center, strategic thinking around search, and problem-solving. The right candidate will understand that e-commerce success in search depends on the ability to connect the dots between technical SEO, structured data, and shopping feed strategy. If you’re someone who can zoom in on the technical details and also zoom out to see the big picture, you’re in the right place.

Do your best with each question. Don’t worry if you’re not 100% sure on everything. Clear thinking and how you approach the questions matter just as much as, if not more than, the answers themselves. You are encouraged to use any tools or references you would like as you work through your answers.

Estimated time to complete: 20 mins

START HERE

1. How would you explain the difference between organic search and organic shopping to a client?

2. A client's products show rich snippets in organic search results but do NOT appear in Google Shopping results. What's the most likely explanation? Highlight your answer green.

a) The structured data markup is broken and needs fixing

b) They have structured data on their pages but no Google Merchant Center account

c) They have a Merchant Center account but missing structured data markup

d) Their product feeds are disapproved due to policy violations

3. From a Technical SEO perspective, how would you approach handling products that are temporarily out-of-stock vs. permanently discontinued?

4. How would you describe the difference between a product collection vs. a product category?

5. What key e-Commerce business factors would you analyse or consider when developing a customised GMC or SEO strategy? Provide at least 3 examples.

6. If a client’s product variant URLs are canonicalised to the main product URL, can those variants still appear as separate product listings? Why or why not?

7. Given the sample product feed entry below, identify at least three errors or areas for improvement, and suggest how the data could be enhanced for better quality. You may use this Product Data Specification Guide for reference as you work through these.

8. In Merchant Listings, an attribute refers to a specific product detail (eg. “brand”, “size”, “color”, or other key features) that helps improve search relevance. Including multiple attributes in your product titles makes them more discoverable for a wider range of shopping queries.

Given a client's GSC data which shows these top-performing product queries:

• In no specific order, identify 5 attribute types that you would consider including in title formulas based on this data (ex. “brand”):

1 - _______________________________

2 - _______________________________

3 - _______________________________

4 - _______________________________

5 - _______________________________

• Suggest an optimised title formula for a Leather Jacket product using these insights.

Follow the format as follows:

[attribute] + [attribute] + [attribute] + [attribute] + [attribute]

Attribute formula: [ ______________ ] + [ ______________ ] + [ ______________ ] + [ ______________ ] + [ ______________ ]

Sample title output: _______________________________________________________________

THANK YOU!