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Sheet

Category	GMC
Type	Sheet
Last Modified	2 June 2025
Location	Client Onboarding (GMC) > Google Merchant Center Form Responses

_GMC Ads Discovery & Alignment Form (Responses)

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Spreadsheet Overview

Sheets (1):

Form responses 1

Columns in "Form responses 1":

Timestamp	Client Business Name:	Ads Management Team:	Your Agency Name:	Who is the Person of Contact when speaking with matters in regard to our shared client?	What types of Google Ads are you currently running for the client? (please select all that apply)	What platform or tool do you use to manage and optimise the Google Merchant Center product feed?	How often do you make changes to the product feed?	What feed attributes do you make optimisations on? (please select all that apply)	Are you making any modifications to the feed specifically for Paid Shopping (e.g. title restructuring, product segmentation, custom labels, etc.)? If so, how?	Are there other optimisations you work on within GMC?	Do you currently implement any price-monitoring or competitive price-matching strategies for the client's products?	Are these price adjustments implemented:	How frequently are price adjustments typically made?	Is there a specific profit margin threshold or competitive positioning strategy that guides these adjustments?	What's the best way to communicate to ensure alignment and avoid duplication or overstepping of paid/organic efforts?	Would you be open to reporting structures between our teams and/or the client where we can share organic insights that might inform paid strategy (or vice versa)?	If you are running Shopping Ads, what kind of Shopping Campaign are you running?	What kind

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Categories: GMC Client Onboarding (GMC)