Seasonal Content Guidelines

Christmas Content Guidelines

Our tips for increasing business this holiday season

• Start early: you should be making new Christmas content in August (to ensure enough lead time for writing, approval and implementation).
• Start by updating old seasonal content to be current for the new season.
• Don’t alter existing non-seasonal pages, this tends to hurt their search ranking.
• Create new product categories or service pages themed around the season.
• Make sure to link your Christmas pages in your site header.
• Calibre9 can do this for most websites
• You should start making the page(s) more visible during late September/early October
• Write new blog/news posts about Christmas. Try to target commonly searched questions and ideas such as:
• Our 2023 Christmas Gift Guide
• 7 Holiday Themed Drinks You Can Make at Home
• When to Order your Christmas Catering
• Supplements That Will Help you Survive the Holiday Season
• Best Christmas Gifts for Teenage Boys
• 5 Christmas Catering Ideas from our Chef
• Remember that people are more emotional during the holiday season and respond better to inspirational and heartwarming products and ideas.
• Sell them a feeling, not a list of features.
• If you can, emphasise that you are a small, local business.
• Recent years have seen a trend towards more supportive and conscientious buying, especially around Christmas.
• Consider sweetening the deal with Christmas deals and discounts or free shipping.
• Customers respond well to shows of “Christmas spirit”.
• Post new pages and blogs to your social media. Remind your most loyal customers to think of you this Christmas, and diversify your online presence.
• Email customers about new Christmas deals and services.
• Advertise Christmas offerings in-store.

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